In today's world, users rely on the Internet for everything; from social interactions to entertainment and shopping, and even access to reliable medical advice.
With your patients being highly dependent on digital technology and social media, heavily investing in digital marketing becomes necessary.
Traditional marketing and advertising methods such as calls, billboards, trade shows and TV ads are no longer sufficient.
To build a reputation and generate more potential customers, you need to include digital marketing strategies such as content marketing, SEO, website marketing and social media marketing to your clinic.
But all of these strategies require consultations with specialists in the field of digital marketing to ensure the ingredients work dynamically between all platforms.
Here is what Upper Medic for digital marketing offers in the field of marketing consultations to help you reach the largest number of potential customers on social media platforms.
Digital Market Analysis produces data and insights that will enable your clinic to plan and implement an effective and comprehensive digital marketing strategy that will lead to new patients.
It is also the starting point for your presence on the Internet, as it is an indicator of the language of your audience; so, you can use it to speak directly with your patients. This distinguishes you from your competitors and generates the ideal potential patients for your pages.
Once the marketing analysis of your activity is complete, you will be ready for the next step which is developing a successful digital marketing strategy, and this is done by:
We strive to constantly analyze the market to find new opportunities in your field to attract new patients.
Setting measurables of success:
In various cases, we set a measurable goal for you, and this includes a time-plan to measure its success.
Despite the importance of having a digital marketing strategy and its benefits on healthcare services from the increasing reach to the improved number of potential visitors, there are still many institutions working without a digital marketing strategy.
In Upper Medic, we deal with digital marketing through a strategy that consists of many different plans, that when used together they create a comprehensive approach to get more potential patients for your clinic.
After the initial research and planning is done, we implement the strategy. We also offer you a customized digital marketing plan that meets your goals, after your approval, we implement this plan.
We help you set specific, measurable goals and timeframes for your marketing activities on social media. Remember that poor planning is often worse than not planning at all.
It is important that you have a marketing plan that can be updated. Do not prepare a plan once and store it; it must be a live plan that changes as your business grows and develops. Digital marketing through social media is an ongoing process that shifts with current trends and the business itself.
We also provide you with a quarterly report on the effectiveness of the marketing plan and to track your progress. It also helps us assess and monitor any changes on your platform.
One of the first steps in developing a successful marketing strategy is to identify and analyze your competitors. You can do this through detailed market research.
Analyzing your competitors tells you exact details about your competitors, determine how they work and highlights your opportunities in the competitive market.
When you know your competitors’ strengths and weaknesses, you can create products, services, and offers that are unique. It will enable you to control your prices competitively and helps you to address their marketing campaigns and exploit them to your advantage, such as:
- Identify market gaps
- Develop the services you provide to your clients
- Updated customer trends
- Marketing and attracting more customers
Medical marketing consultations require the use of an existing business model which is analyzed through specialized tools to forecast the ongoing market trends, create relevant brands and benefit from the customer's experiences.
Our practical experience in digital marketing enables us to direct the energy and capabilities of our clients in the right direction and to set their marketing priorities.
Upper Medic marketing services are the fruit that we pick as a result of our efforts in digital marketing over the past years.
Upper Medic experts will help grow your business and induce a significant impact on your clinic - whether you want to build your marketing strategy from scratch or improve earlier strategies.
SWOT means strengths, weaknesses, opportunities, and risks. SWOT Analysis is a technique to assess your business when it comes to these 4 aspects.
You can use SWOT Analysis to make the most of your resources and reduce your chances of failure by understanding what you lack and assess the risks that affect you.
You can start crafting a strategy that sets you apart from your competitors and make you a successful staple in your field.
If you want your business to thrive in the 21st century, you must have a digital marketing strategy that includes the most effective techniques for reaching potential clients interested in what you offer. If you don't have a digital marketing strategy, now is the time to create one!
In Upper Medic, we help you create a marketing strategy through:
Identify your clients
You cannot create an effective digital marketing plan without knowing who you are targeting. The next step in a digital marketing plan is to create real-life-like personalities to define your target audience.
Buyer Personas are fictional characters representing the traits of your target audience. It helps you visualize your ideal customer and the person most likely to visit your clinic.
Determine your goals
Before embarking on your marketing journey, you must define your goals. It is important to set goals to determine the extent of your campaigns’ success and how this strategy is helping your clinic grow.
When setting goals, set small and large goals. Your small goals should be milestones that help you achieve your big goals.
Let's say your large goal is to increase customers by 40 percent. The small goal under this might be to win 10 new customers. This smaller goal helps you move towards your bigger goal.
It is imperative that you set measurable targets that you can track their progress. These are also known as SMART goals. SMART indicates:
Your budget is a crucial part of your campaign. You must know how much you can spend on your digital marketing campaign before you start implementing it. Establishing a specific marketing budget allows you to better distribute your money to the services you need the most.
When setting a budget, you can split it and distribute it among different platforms. You must find a balance between the amount you want to spend on each platform and the amount you need to invest to achieve valuable results.
For example, you might think that $500 per campaign is enough to run a marketing campaign, while in reality, it will not generate the same kind of results as investing $1,000 on this campaign.
When you set your budget and understand the amount that you need to spend on each platform you will create a better digital marketing plan.
Upper Medic will offer you with digital marketing consulting services, which include:
- Current Situation Analysis: We perform a comprehensive analysis of your location and digital presence in your field.
- Customer Analysis: We build a Buyer Persona model that tells you exactly who your customers are and how you can reach them.
- Competitors Analysis: We determine your position in the market among your competitors to understand what you need to reach or exceed them.
- SWOT Analysis: We are experts in applying SWOT analysis and knowing the strengths and weaknesses, opportunities and threats facing your clinic.
- Digital Marketing Strategy: If you have an obstacle in planning for both digital marketing and advertising, Upper Medic offers a summary of its experiences in digital marketing and online advertising and we create a detailed plan that meets your needs.
- Business Reports: We provide smart reports full of fine detail on how to evaluate and configure your project's online performance. Upper Medic helps you define realistic goals evaluate their performance.