You may have heard about SEO in digital marketing, but little is known about its importance and the return it has on this process in the medical field. It is difficult for the patient at this time to go to a doctor who is not on social media or does not have a website. According to statistics:
- 73% of patients turn to search engines when looking for a reliable doctor or clinic.
- 89% of patients turn to search engines to find answers to their medical inquiries.
- 55% of researchers click on one of the first three results, and if your clinic is not among these results, you are losing patients because of your competitors.
Let’s get acquainted with SEO and its role in increasing your number of patients in this article.
What are Search Engines?
Search Engine is a tool that helps users search for information and content on the World Wide Web. The user types words or letters into the search engine, then receives a list of results found online that contain those words. The results appear as websites, pictures, videos, or others.
There are many different search engines available on the Internet today and each has its advantages and capabilities, and common examples of search engines are Google, Yahoo, MSN Search, and Bing.
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Searching for information is not intended for a single domain. Searching for any information on the internet became easier because of search engines and their ability to find information from anywhere.
How Do Search Engines Work?
Because large search engines contain millions and sometimes billions of pages, many engines not only search pages but also display results based on their importance, this importance is determined using different algorithms.
The ways search engines work are diverse, but all search engines have three primary functions:
- Uses keywords present in search results online, or certain parts of the Internet.
- Maintains an index/archive for the words you find and the websites present.
- Categorize these words and look for them in that archive.
Search Engine Optimization: The Solution to Distinguish Your Page
Search Engine Optimization (SEO) is the process by which your website is optimized to enable search engines, like Google and Bing, to rank your site among the top search results. The SEO strategy for clinic websites requires an investment in time and effort to place your site on the first page of search results.
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The SEO process consists of several steps and practices to ensure that your website is displayed to the right audience, depending on the specialization of your clinic or your website in general.
Whatever the search type you’re targeting is, the SEO basics are still the same:
- Improve the content using your keywords; including page titles, descriptions, and other items such as image names and alt text.
- Correct contact information; including the name of the clinic, address, phone number, and email address.
- Perform content-quality updates, such as blog posts, social media updates, or new topic pages.
The Role of Content in SEO
The general idea of improving content is to make sure that search engines can understand the content you publish so that your medical activity appears better on the Internet, knowing that creating unique content for your website makes you a reliable figure in your medical field. By publishing articles on the blog, videos, patient testimonials, and interviews, as well as information on medical achievements or evolving technologies, you can create a unique imprint for yourself.
Symptoms and medical conditions are the most discussed topics before a patient visits a doctor, so having broad content on your clinic’s website is one of the most important details that should not be ignored.
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Content optimization is not only about making your page more interactive and informative for customers, but it also helps Google understand your website’s content and make it appear on the first page of search results.
How Important Is SEO to the Medical Sector and Clinics?
Previously, we discussed the reasons behind the necessity of paying attention to SEO, and the matter does not differ with health care services such as clinics, medical centers, and hospitals. Now there is a correlation between the performance of the clinic’s website and the increased influx of new patients to your clinic.
What Are the Benefits of SEO for the Medical Sector and Clinics?
Many benefits come with developing and implementing a robust medical SEO strategy. Let’s look at the main benefits of SEO:
- Increases the visibility of your medical services on the Internet.
- Increases customer access to your medical site.
- Boosts consumer confidence in your medical services.
- Helps reduce digital marketing costs.
- Excellent return on investment.
- An essential part of the overall marketing process.
- Makes you a strong competitor in your specialty.
Digital healthcare marketing is not difficult, but you have to understand the basics to excel in it in the era of technology and the Internet and invest in the proper marketing for your website and clinic.