Digital marketing for healthcare providers (HCPs) is no longer a choice, either for clinics or hospitals, as it has become a basic tool for every medical organization to reach its marketing goals. Google has conducted an extensive research to learn more about the patients’ journey in searching for healthcare services
Tagged as: healthcare
Digital Marketing for Hospitals – Episode 1 – The Basics
Have you ever gone online to learn about a new mobile’s price, or to determine where your favorite movie is being showed or to book a room for your next vacation? Sure you did! The traditional buying and selling processes have been changed along with methods of data gathering! The
Healthcare Marketing, When Doctors are the audience
For a long period of time, we have been watching the same techniques and tactics used by medical and pharmaceutical organizations in order to sell their products or services to healthcare practitioners; which is direct sales. The larger, better trained and highly qualified sales teams are the ones who could
How to create distinctive medical content?
It is harder to create good medical content when your main objective is to advertise your medical business or to build rapport with your patients. Your medical or pharmaceutical backgrounds will not be enough to effectively communicate with your patients or to reach anyone who is searching for healthcare tips
Human interaction between doctors and patients
The medical marketer moves throughout the marketing process cautiously holding three threads within his hands that include: Appreciation and prestige barrier that stands between the doctor and the patient, the seriousness of the illness that requires strict treatment system added to the extensive need of the patient to directly communicate
Five tips to manage your pharmacy effectively & efficiently
Number of pharmacies in Egypt has exceeded 60,000 according to latest statistics. It is very clear that the main difference among pharmacies is the way how they are managed. Pharmacies managed in an efficient way survives while pharmacies with poor management loses much of its capital. We are not defining