07 Mar

Healthcare Marketing Strategies – Make your healthcare Organization the patients’ first Choice!

Digital marketing for healthcare providers (HCPs) is no longer a choice, either for clinics or hospitals, as it has become a basic tool for every medical organization to reach its marketing goals. Google has conducted an extensive research to learn more about the patients’ journey in searching for healthcare services

12 Feb

Digital Marketing for Hospitals – Episode 2 – Prepare your plan

Previously on our Digital Marketing for Hospital series, we have discussed the basics required to be established prior to designing a digital marketing plan. Building a marketing plan varies depending on the very specific criteria of each hospital that may include: Kind of services provided, hospital’s history, its location, available

08 Feb

Digital Marketing for Hospitals – Episode 1 – The Basics

التسويق للمستشفيات

Have you ever gone online to learn about a new mobile’s price, or to determine where your favorite movie is being showed or to book a room for your next vacation? Sure you did! The traditional buying and selling processes have been changed along with methods of data gathering! The

29 Jan

Human interaction between doctors and patients

The medical marketer moves throughout the marketing process cautiously holding three threads within his hands that include: Appreciation and prestige barrier that stands between the doctor and the patient, the seriousness of the illness that requires strict treatment system added to the extensive need of the patient to directly communicate

13 Sep

Video Marketing for Health care providers

Why Promotional Videos? The promotional video for doctors, hospitals, and medical centers may look like an advanced form of advertising, but Google statistics tell us that it is one of the essential steps that are essential in any medical marketing campaign. Statistics prove: -76% of advertisers who used video in

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