07 Mar

Healthcare Marketing Strategies – Make your healthcare Organization the patients’ first Choice!

Digital marketing for healthcare providers (HCPs) is no longer a choice, either for clinics or hospitals, as it has become a basic tool for every medical organization to reach its marketing goals. Google has conducted an extensive research to learn more about the patients’ journey in searching for healthcare services

01 Feb

Healthcare Marketing, When Doctors are the audience

التسويق الرقمى للاطباء

For a long period of time, we have been watching the same techniques and tactics used by medical and pharmaceutical organizations in order to sell their products or services to healthcare practitioners; which is direct sales. The larger, better trained and highly qualified sales teams are the ones who could

31 Jan

How to create distinctive medical content?

It is harder to create good medical content when your main objective is to advertise your medical business or to build rapport with your patients. Your medical or pharmaceutical backgrounds will not be enough to effectively communicate with your patients or to reach anyone who is searching for healthcare tips

29 Jan

Human interaction between doctors and patients

The medical marketer moves throughout the marketing process cautiously holding three threads within his hands that include: Appreciation and prestige barrier that stands between the doctor and the patient, the seriousness of the illness that requires strict treatment system added to the extensive need of the patient to directly communicate

22 Jan

Five tips to manage your pharmacy effectively & efficiently

Number of pharmacies in Egypt has exceeded 60,000 according to latest statistics. It is very clear that the main difference among pharmacies is the way how they are managed. Pharmacies managed in an efficient way survives while pharmacies with poor management loses much of its capital. We are not defining

14 Jan

Branding your medical practice

In 2018, we realize that some brands have gained considerable strength. When you remember Starbucks or Apple’s bitten Apple or the iconic typography of Coca-Cola, we stand at one of the world’s biggest brands. The brand name is made through steps, ways and tactics that differ somewhat from a field

12 Oct

Integration between Marketing and Sales forces

There is a common complaint from customers that marketing agencies receive that brilliant marketing efforts do not produce effective results on the ground. The main reason for this frustrating thing may be that marketing efforts do not converge with sales efforts. Imagine a clinic that adopts a wonderful marketing campaign

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