Archive for January, 2018

31 Jan

How to create distinctive medical content?

It is harder to create good medical content when your main objective is to advertise your medical business or to build rapport with your patients. Your medical or pharmaceutical backgrounds will not be enough to effectively communicate with your patients or to reach anyone who is searching for healthcare tips

29 Jan

Human interaction between doctors and patients

The medical marketer moves throughout the marketing process cautiously holding three threads within his hands that include: Appreciation and prestige barrier that stands between the doctor and the patient, the seriousness of the illness that requires strict treatment system added to the extensive need of the patient to directly communicate

22 Jan

Five tips to manage your pharmacy effectively & efficiently

Number of pharmacies in Egypt has exceeded 60,000 according to latest statistics. It is very clear that the main difference among pharmacies is the way how they are managed. Pharmacies managed in an efficient way survives while pharmacies with poor management loses much of its capital. We are not defining

14 Jan

Branding your medical practice

In 2018, we realize that some brands have gained considerable strength. When you remember Starbucks or Apple’s bitten Apple or the iconic typography of Coca-Cola, we stand at one of the world’s biggest brands. The brand name is made through steps, ways and tactics that differ somewhat from a field

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